Farmers are planning a nationwide campaign to bring the matter to the attention of consumers. Research conducted just before Christmas shows that 78% of consumers would be prepared to pay a little more for quality-assured,high-welfare pork while 83% say they are prepared to do a little more to help farmers through this crisis.

The Pigs Are Still Worth It! campaign is promoted by BPEX with support from the NPA who have launched a nationwide banner campaign this month. The banners which display various messages and are being erected in farmers' fields adjacent to major transport routes to provide high visibility for the campaign.

For further information, please contact NPA.